The celebrity-studded ad is a typical move for Pepsi, which has a long history of recruiting major pop stars for its advertisements, from Michael Jackson to Britney Spears to Beyonce.Ĭheck out more ads set to run during Super Bowl LIII here. Carell even attempts Cardi B’s trilling “okurrrr,” sounding more like Chewbacca than the Grammy-winning songstress. In line with “OK” concept, the ad also features rappers Cardi B and Lil Jon, both of whom have signature versions of the word “OK” in their catchphrase repertoire. With the help of a star-studded lineup, we’re taking this concept, and playfully flipping it on its head to show the world how refreshing, exhilarating, and downright awesome a delicious ice-cold Pepsi truly is.” “We felt that it was time to address this question head-on, by celebrating our fans, our valued restaurant partners, and our core consumers by unapologetically letting everyone know that Pepsi is way more than OK. “Every day, there are millions of people who enjoy Pepsi - people who love this brand - yet they continue to be asked ‘Is Pepsi OK?,’” Todd Kaplan, Vice President of Marketing at Pepsi said in a statement. Starting in the 1980s, however, Coke and Pepsi duked it out with big- time celebrity endorsements, hence the reference to rock and roller cola wars by Billy Joel in his late ‘80s hit. “Are puppies OK? Are shooting stars OK? Is the laughter of children OK?” he asks incredulously, before giving the waiter a pro-Pepsi pep talk. Coca-Cola earned praise for its mid-1970s hilltop ad (a.k.a., I’d Like to Teach the World to Sing in Perfect Harmony), and Pepsi was encouraging people to catch that Pepsi spirit. In a commercial released today, the above scenario plays out at a diner until actor Steve Carell appears from an adjacent booth to give his two cents. With its Super Bowl ad campaign this year, Pepsi hopes to challenge the notion of even asking whether Pepsi is an acceptable substitute for Coke by reminding viewers that, for many cola drinkers, it is, in fact, their preferred choice. With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. It’s such a ubiquitous scene in our daily lives that it has transcended the Cola Wars of the 1980’s and streamed steadily onward into the Internet Age as part of meme culture. Coke vs Pepsi - No Sacred Cows Business Wars. Not only is Pepsi planning to “paint Atlanta blue” with advertising around the event (and giving out some sips of its experimental Nitro Pepsi), the cola company is also taking the opportunity to address a real-world Pepsi-versus-Coke incident that has cast shade upon the 126-year-old soda brand for decades: “Is Pepsi OK?”Īnyone, especially Coke and Diet Coke fans, who have sat down at a restaurant and casually ordered the soft drink by name know the situation well: The waitstaff, by rote after thousands of similar exchanges, asks “Is Pepsi OK?” It’s not even a question, so much as an admission that, if Coke is your preference, you’re about the be disappointed. Pepsi has been an NFL sponsor for over 35 years, and the exclusive sponsor of the Pepsi Halftime Show since 2013, which normally wouldn't be all that noteworthy, except that this year's big game happens to be taking place at Mercedes-Benz Stadium in Coca-Cola’s hometown of Atlanta, GA. On July 11, 1985-less than three months after Coca-Cola announced the formula change-the company announced it would bring back the old formula under the brand name “Coca-Cola Classic.The gridiron battle between the New England Patriots and Los Angeles Rams won’t be the only turf war happening at Super Bowl LIII this weekend. Grassroots organizations like “Old Cola Drinkers of America” sprung up around the country to petition the company to change the recipe back. Yet former Coke fans didn’t just abandon the drink for Pepsi like the girl in the commercial. A voiceover declares that Pepsi is “The Choice of a New Generation.” In one Pepsi commercial, a young girl upset about New Coke takes shots at the company’s integrity-“First they said they were ‘The Real Thing,’ then they said they were ‘It’”-then tries her “first Pepsi” and declares she now knows why Coke changed. And Pepsi happily capitalized on the backlash. Yet instead of being thrilled, people were outraged that they couldn’t buy the original Coke anymore. It was able to make the journey in an experimental 'space can,' which astronauts tested out. Why Ukraine Has Seen Centuries of Conflictĭid you know? Coca-Cola went to space aboard the Space Shuttle Challenger in 1985.
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